What are the core functions of digital marketing companies in Singapore? Digital marketing companies in Singapore have evolved as a strategic partner for businesses of all sizes. The core functions of digital marketing companies in Singapore include: Strategic marketing planning, creative branding, e-business strategy, brand management, internet and mobile marketing, digital media solutions, search engine optimization and social media strategy, and lastly, lead generation and data mining. To elaborate on each of these core functions briefly, let us take a closer look at list of digital marketing companies in singapore.
Strategic marketing planning is one of the main roles of digital marketing companies in Singapore. It is here that digital marketing experts in-house work closely with marketing managers, executives, sales and product development team, account management team, and directors to develop and implement a corporate strategy for the company. In this function, digital marketing companies in Singapore define the products and services offerings to be offered by the company, set goals, create a business plan, gather market information, conduct market research and estimate the financial costs involved for launching a new product or service offerings. The key in this function is identifying the target audience of the company’s offerings and the need that they have to have the products and services offered by the company.
On the other hand, creative branding involves creating a visually attractive and compelling website for the company that attracts Singaporean customers and investors. This is done through various activities such as SEO, Pay per click advertising, email marketing, and social media marketing. The objective here is to increase the number of visitors to the site, which translates to increased sales.
Digital marketing companies in Singapore also perform e-business strategy, which involves the process of acquiring customers’ personal information, using it to deliver the right products and services to the clients, and then selling them the items that they have requested through online channels. Multiple services offered by digital marketing companies in Singapore include client tracking, after-sales service, market research, and financial services.