If you want to create a loyal following—the type of following that waits in lines just to buy your latest product—then you have to create a brand that consumers love. Your brand defines who you are and what you do. It also sets you apart from others like you.
In this course, you will learn the 3 Pillars of Branding (values, vision, and story) and the 4 P’s of Marketing. We will also discuss these brand marketing strategies:
- Word of Mouth
- Relatable Identity
- Evovling Identity
- Giving Back
But this course does more than just provide you with information. The workbook has hands-on activities that will lead you step by step through the process of building your own brand. Through the activities, you will determine your own company’s values and story and also learn how to be your own brand manager.
e-book: Branding 101 – Strategic Brand Marketing: How to Build a Brand People Will Remember, Love and Trust Workbook