The Covid-19 pandemic has changed everything in this world. Once the virus had spread across the world, we were faced with different severities of lockdown depending on each government. Now, months later, the economy has struggled, and lockdown has been slowly eased. As we all go back to our normal lives, but with social distancing measures in place and new ways to process things and to act every day, it is important to understand what it is we are meant to do. This is where posters and signage in the age of Covid-19 becomes vital to how businesses and public areas operate.
Within business especially, it has been hard for some business owners to understand where it is they need to begin with the warning signs, posters and other materials that are needed to warn their employees, suppliers, passers-by and customers about what measures are in place. It could be that you run a small shop and require a one-way system to be introduced, where masks are worn inside at all times. For other business owners it will be about highlighting hand sanitiser stations and the order process in a café or small restaurant. There are so many different types of businesses, with different needs and requirements that the Covid-19 posters that are put up have to be specific to that business.
As well as the functional aspect of creating posters and other warning signs that relate to the pandemic and the social restrictions that are imposed in certain situations and locations, the pandemic and lockdown has also brought about an increase in artistic use of the poster. We have seen countless instances of posters being used to thank the NHS during this period for instance, and for other key workers to be praised and highlighted at a time when the country needs them the most. Creating art out of a crisis is inspired and it has always been this way with regard to the artists amongst us. It is at these times that the humble poster can be seen in a brand-new light, not just a functional piece of paper that relays important information, but as a piece of art in its own right, taking on the tone of the time it was created in.
The artistic license has also crept into the functional element of these warning posters and signage too. For instance, looking at ways to highlight social distancing measures in a fun way that everyone can understand, from kids up to the elderly and everything in between. Rather than just a dry, fact-filled poster, using illustration and design has become a great way to get across a message that keeps people safe whilst entertaining them at the same time.
If you are the owner of a business, manage a healthcare institution or run an education facility, it is important that you have done everything you can to be as prepared as possible for Covid-19 and the restrictions and social distancing that people will have to adhere to within the building. Finding a printers to supply you with the correct posters and signage to warn of restrictions and the processes in place because of Covid-19 is an important part of managing a building in the current climate. Go out of your way to ensure that you have done everything you can to keep your staff, visitors, customers and members of the public safe at all times, with clear signage and Covid-19 posters to guide them through your building and beyond.